More Consumer Generated Content

I was reading an interesting article on consumer generated ads. The article talked about the wave of advertising being generated by consumers on the web. Like Doritos, MasterCard and Bud have capitalized on user generated ad content. Hopefully, this link to the article works. There, you can follow links to the Bud and MasterCard sites. Also, you can see the "Mentos & Diet Coke" ad- which was pretty entertaining. As the article describes, two guys "produce a cola version of the Bellagio fountain." The results: $100 million in free exposure and a 15% spike in sales for Mentos.