The Super Bowl Ads

Almost every class I have taken in the last year of my MBA studies talks about the YouTube phenomenon and other copy cat sites where people create and post their own video and content. Perhaps the most interesting manifestation of this phenomena is the Doritos add that was created for the Super Bowl. Doritos challenged consumers to create their own Super Bowl ad. The top 5 ads were chosen and aired during the Super Bowl. If you haven't seen the ads, they are pretty funny. http://www.doritos.com/